Ariell Ilunga is a former NYC fashion publicist turned food entrepreneur. After returning to her hometown of Los Angeles, Ariell found connection by volunteering for a local non-profit, assisting in the organization and supervision of farmers markets, including the Hollywood Farmers’ Market. Here she received a hands-on education in agriculture, seasonality and farm-to-table cooking. Working at the intersection of passionate food makers, growers and enthusiastic shoppers, the idea for Carla’s Fresh Market was born.